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Understand FUP : ‘Unlimited Broadband Is a Complete Myth’

As an Internet service provider, we hear the “unlimited must be better” conversation quite frequently.
What we find out is that there is a lot of talk about “Unlimited” Internet, I call it BULLSH*T.

Don’t take our word for it, read the fine print, and those other provider’s definition of “Unlimited”. It may only apply to certain times of day, or types of service.

The Internet has always been open, but it has never been unlimited. The Internet is a network of shared, not dedicated, resources. There is not unlimited speed, and there is not unlimited data use.

“Unlimited Internet” is a convenient marketing phrase that helps sell Internet plans, but usually does not deliver what you want. All “Unlimited” networks are oversubscribed and congested. In fact, providers rely on the congestion to limit the use. You only get so much, first come-first served, and then everyone slows down.

All of the major ISPs “throttle” customers who use what the companies think is too much data.

Most(if not all) ISPs advertise – Unlimited Internet Access, not Unlimited use.

In other words, you can be connected to the network forever if you wish, not download the planet.

Our Fair Usage Policy is designed in such a way that we continue to provide the best internet experience to all our customers.

Why a Fair Usage Policy?

While the packages have been designed to give unlimited broadband experience to the subscribers, few customers may use excessive amount of the data transfer, causing traffic congestion on the network. In order not to impair the experience of other users, a Fair Usage Policy is applied. This helps to give the desired Internet usage experience to all users, especially since broadband is a shared bandwidth experience and the over-usage of a group of customers must not affect the rest of the users.

What happens in Fair Usage Policy?

Each package has been defined with a significantly large and extremely generous data transfer level, so that most typical users will never cross these levels of data consumption. In a situation, where a user has utilized and consumed the Fair Usage Data Limit in a particular month, the speed of this user will be reduced to the Speed-Breaker speed for the remainder of the month. The Speed Breaker Speed for different packages has been designed to ensure a good usage and download experience at reasonable speeds for the remainder of the month.

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